
WELCOME
Snowstorm Consulting is here to help the food industry and its partners embrace the shift to sustainable practices .
About Snowstorm
Our food system can be a powerhouse for improving the vitality of people and planet – it’s exciting, innovative, agile and filled with brilliant people. But it’s also true that this system can contribute to disastrous degradation of environmental, human and community health.
I’ve worked for 25 years inside this system in senior roles for the world’s largest brands and retailers. Spending the majority of my career in commercial and core business strategy roles, I set out independently in 2024 to deploy this long industry experience towards the sustainable transformation we urgently need.
Snowstorm offers independent consulting to food businesses and their partners which aims to bridge the deeply technical and fast-moving expectations for healthier, fairer and more environmentally sound practices, with the core business imperative to deliver profitable growth.
My clients are a mix of food corporates, NGOs, industry groups and professional service providers who all share a desire to do their part in creating a truly sustainable food landscape.
Who we work with

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Food brands & retailers
Corporate clients at all stages of their journey, from just starting to work through material strategic priorities to trying to land change on shelves. Having an experienced partner with dedicated time, a strong network and an extensive grasp on both the ESG landscape and commercial and operational realities can help you accelerate.
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NGOs and charities
If influencing industry is part of how you'll deliver your mission towards a better food system, you may benefit from working with an "insider" who can help you understand how to cut through.
3
Industry bodies & professional services
Developing insights and new services or convening to meet the expanded demand for sustainability support, boosting your team with credible industry experience and practitioner perspectives could enhance your impact.
How I Work
Working style
My mode of working is anchored on partnership and co-development. I offer Big 4 Consulting capability with a completely tailored, human, partnership style. I'll focus on really understanding what's going to work for your unique situation, and care about the outcomes as much as you do.
I prefer the work to involve a lot of interaction and team-working so the outcomes feel truly your own to be carried forward; every organisation has its own unique capabilities so plans will only stick if they're developed inside your existing processes and cultures.
I am hands on and do my own heavy lifting, whether that's facilitating workshops or digging through spreadsheets. The emphasis is on drawing out your own good quality thinking and building it around a structure which makes it easy to document and communicate onwards.
You can expect energy, candour, pragmatism and a genuine commitment to help you move forward your work in a way you couldn't have done alone.
Types of engagement
Clients engage me on a project basis based on how much time they need. I usually have a mix of clients with different requirements at any given time, including:
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very specific one-off deliverables (such as training days, conferences, events).
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fixed short term projects with clear deliverables (such as strategy development, toolkit writing, proposition design).
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longer term partnership programme working where I may operate as a temporary extension to your team until the work is securely established.
Some of my most rewarding work is supporting coalitions and collaborative groups striving to find common ground by reaching across silos and putting aside competition. Sometimes this is grant funded or co-funded: please don't hesitate to consider this option.
Our Services

1
Strategy
Whether you're starting with a blank page, figuring out how to drive delivery of existing goals or working to establish relationships and a mandate - Snowstorm can help you build robust, compelling plans which move your organisation forward.
2
Commercial
Creating powerful business cases, integrating into execution planning and making sure your products and services meet stakeholder needs, Snowstorm's commercial background can help you establish sustainable initiatives as core business growth drivers.
3
Capability
Snowstorm focuses on helping non-experts understand what's relevant for your own agendas, ideally through practical application to real work on your list. We're as at home in the board room as on the shop floor, so we can help join the dots for your internal teams too.
Examples of previous assignments

Meet the Team
Snowstorm is a sole-director company, but we have several alliances with other small to medium sized consultancies for partnership work where diverse skills are an asset.
Say Hello
Not sure what you need? Just looking for some pointers or a second opinion?
Please reach out for a friendly chat - if I can direct you to somewhere better I'll gladly do so.
Contact
Registered Company No. 14594275
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